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UGC pricing calculator
Estimate what a UGC content package costs from US creators. Enter asset count, format and usage terms to get a total budget range based on 2026 US market rates.
Your inputs
Number of content pieces per creator (e.g. 3 videos)
Results
Total UGC campaign cost
$9,000 – $13,500
5 creators · 3 assets each · tutorial format
Per creator
$1,800
Per asset
$600
Total assets
15
Cost per asset
$733
Base content fee$9,000
Rights adjustmentincluded
Revision adjustmentstandard
Adjust inputs to see your estimate.
Find UGC creators for your brand
KALO IQ has verified US creators open to UGC-only deals. No public posting required on many profiles.
Browse free →UGC pricing benchmarks 2026
By format (per asset)
Short video (15-30 sec)$150-$600
Tutorial (60-90 sec)$300-$1,200
Photo pack (5 images)$100-$400
Full bundle$500-$2,000
UGC vs influencer posting
UGC-only (no posting)-40-60%
UGC + creator postsmarket rate
Influencer post onlymarket rate
UGC + whitelisting+30-50%
When to choose UGC
You need ad creativeBest use
Tight budgetGood fit
Need audience reachUse influencer
Testing creative ideasIdeal
UGC vs influencer marketing: what is the difference?
UGC (user-generated content) is content created by a creator for your brand to use in your own advertising, without the creator posting it to their own audience. You pay for the creative production but not the distribution. This makes UGC 40-60% cheaper than a full influencer post at equivalent production quality.
When UGC makes more sense than influencer posting
UGC is the better choice when you have existing paid social campaigns that need fresh creative, when you need content variety (multiple hooks and angles to test) or when your product does not yet have the brand authority to justify macro influencer fees. A UGC-based testing strategy lets you identify what converts before spending on influencer distribution.
Combining UGC and whitelisting
The most cost-efficient paid social strategy in 2026 combines UGC creation with optional whitelisting. The creator produces the video (UGC rate). If it performs well in your initial test spend, you add whitelisting rights and scale it as a paid ad. This approach avoids spending the whitelisting premium on content that has not proven it converts yet.
FEATURES
Everything you need to run smarter influencer campaigns
Powerful tools to discover, analyze, manage and measure influencer marketing success.
US influencer database
Access 100M+ verified US creators with detailed profiles and real-time data.
Influencer discovery
Find the perfect creators using advanced filters and AI-powered search.
Fake follower checker
Detect fake followers and creators with in-depth authenticity analysis.
Influencer analytics
Analyze performance, engagement, audience demographics and content metrics.
Influencer outreach
Reach out at scale with personalized emails and automated follow-ups.
Campaign management
Manage campaigns, collaborations, deliverables and payments in one place.
Influencer ROI
Track performance, measure ROI and prove the impact of your campaigns.
Built for brands, agencies and marketers
Use cases designed for every type of business.
For Agencies
Manage multiple clients, streamline workflows and deliver better results.
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Launch campaigns fast, test creators and grow with limited budgets.
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Increase conversions and AOV with high-performing creator partnerships.
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Advanced analytics, team collaboration and custom reporting at scale.
Learn more →For Creators
Monetize your content, collaborate with top brands and grow your influence.
Learn more →Pricing
Simple pricing for US brands and agencies
Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified US creator database.
Save 30%
How big is your team?1person
15101520+
We recommend the Starter plan for solo use.
Best fit
Free
Try KALO IQ and explore the US creator database.
$0/mo
Free forever
Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
Best fit
Starter30% off
For solo founders and small teams.
$79/mo
billed monthly
Get started- Full 100M+ verified US creatorsEvery creator is checked by our 15 person US verification team.
- Unlimited searchesRun as many searches as you want with no daily cap.
- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
Most popular
Best fitGrowth30% off
For growing brands across platforms.
$199/mo
billed monthly
Get started- Everything in Starter, plus
- 5 team seatsInvite up to 5 teammates to one shared workspace, lists and campaigns.
- Unlimited tracked campaignsRun as many campaigns as you need, each with its own reporting.
- 500 email reveals / moReveal up to 500 verified creator emails each month. Resets monthly.
- Full ROI and UTM trackingTrack clicks, conversions and revenue per creator with UTM attribution.
- Advanced audience insightsDeeper demographic, interest and audience overlap breakdowns.
- CSV and PDF exportExport creator lists and campaign reports as CSV or PDF.
- Priority supportFaster response times and priority handling on your tickets.
Best fit
Agency30% off
For agencies managing multiple clients.
$399/mo
billed monthly
Get started- Everything in Growth, plus
- 15 team seatsInvite up to 15 teammates across your agency. Add client workspaces too.
- Client workspacesSeparate workspace per client with isolated data and reporting.
- 2,000 email reveals / moReveal up to 2,000 verified creator emails each month. Resets monthly.
- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
Need more than 15 seats or custom volume? Talk to sales for enterprise pricing.
FAQ
UGC pricing FAQ
UGC costs vary by format. Short videos (15-30 seconds) cost $150-$600 per asset. Tutorial-style videos (60-90 seconds) cost $300-$1,200. Photo packs (5 images) cost $100-$400. These are 40-60% lower than equivalent influencer post rates because no audience distribution is included.
Influencer marketing pays a creator to post content to their own audience. UGC pays a creator to produce content for your brand to use in your own advertising. UGC is cheaper because you are buying creative production only, not audience access. The content style is similar but the distribution model is entirely different.