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TikTok influencer rate calculator
Calculate what to pay a TikTok creator in 2026. Includes Spark Ads rights pricing. Based on US market benchmarks across all creator tiers.
Your inputs
Average views on recent in-feed videos (not live)
Likes + comments + shares divided by views, multiplied by 100
Results
Fair TikTok rate
$250 – $560
Micro creator · Lifestyle
Without Spark Ads
$280
With Spark Ads (90d)
$420
CPV (cost per view)
$0.0062
Est. engagement
3,825
Followers80,000
Avg views per video45,000
Spark Ads premiumnot included
Adjust inputs to see your estimate.
Find TikTok creators at this rate
KALO IQ has 100M+ verified US TikTok creators with engagement data. Free to browse.
Search free →TikTok rate benchmarks 2026
By tier (organic only)
Nano (1K-10K)$25-$200
Micro (10K-100K)$200-$1,500
Macro (100K-1M)$1,500-$5,000
Mega (1M+)$5,000-$20,000+
Spark Ads premiums
30-day Spark Ads+25-30%
90-day Spark Ads+40-50%
Perpetual Spark+80-100%
vs Instagram rightssimilar premium
TikTok vs Instagram rates
Nano tierTikTok -15%
Micro tierTikTok -20%
Macro tierTikTok -10%
Mega tierroughly equal
How TikTok creator rates work in 2026
TikTok rates are driven by views more than follower count because TikTok content reaches non-followers through the For You Page. A creator with 80K followers averaging 50K views per video is more valuable than one with 200K followers averaging 8K views. Use average views as the primary benchmark when evaluating TikTok creators.
Spark Ads: why it costs more and when it is worth it
Spark Ads let you boost a creator's post as a paid TikTok ad using their account rather than your brand account. The content looks authentic because it comes from the creator. This is why brands pay 30-50% more for Spark Ads rights -- the ad performs significantly better than a traditional brand ad because it retains the creator's organic feel. For conversion campaigns, always budget for Spark Ads rights upfront.
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Simple pricing for US brands and agencies
Start free, then upgrade to get full creator data, contact details and campaign tools. Every paid plan includes the complete 100M+ verified US creator database.
Save 30%
How big is your team?1person
15101520+
We recommend the Starter plan for solo use.
Best fit
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Sign up free- Limited creator profilesBrowse a capped number of US creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
Best fit
Starter30% off
For solo founders and small teams.
$79/mo
billed monthly
Get started- Full 100M+ verified US creatorsEvery creator is checked by our 15 person US verification team.
- Unlimited searchesRun as many searches as you want with no daily cap.
- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
- 100 email reveals / moEach reveal shows one creator's verified email. Resets monthly.
- Standard supportEmail support with a typical same business day reply.
Most popular
Best fitGrowth30% off
For growing brands across platforms.
$199/mo
billed monthly
Get started- Everything in Starter, plus
- 5 team seatsInvite up to 5 teammates to one shared workspace, lists and campaigns.
- Unlimited tracked campaignsRun as many campaigns as you need, each with its own reporting.
- 500 email reveals / moReveal up to 500 verified creator emails each month. Resets monthly.
- Full ROI and UTM trackingTrack clicks, conversions and revenue per creator with UTM attribution.
- Advanced audience insightsDeeper demographic, interest and audience overlap breakdowns.
- CSV and PDF exportExport creator lists and campaign reports as CSV or PDF.
- Priority supportFaster response times and priority handling on your tickets.
Best fit
Agency30% off
For agencies managing multiple clients.
$399/mo
billed monthly
Get started- Everything in Growth, plus
- 15 team seatsInvite up to 15 teammates across your agency. Add client workspaces too.
- Client workspacesSeparate workspace per client with isolated data and reporting.
- 2,000 email reveals / moReveal up to 2,000 verified creator emails each month. Resets monthly.
- Lookalike creatorsFind creators with audiences similar to one you already like.
- Competitor audience overlapSee how much a creator's audience overlaps with competitors.
- White-label reportsExport client reports with your own agency branding.
- Dedicated account managerA named contact who helps with onboarding and strategy.
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FAQ
TikTok rate FAQ
TikTok micro influencers (10K-100K followers) typically charge $200-$1,500 per video in 2026. This is 10-25% below equivalent Instagram rates. Adding Spark Ads rights brings the price to $260-$2,250 depending on the duration.
TikTok Spark Ads allow you to boost the creator's organic post as a paid ad from their own account. Because the ad retains the creator's authentic look and feel it typically outperforms brand-created ads significantly. Creators charge 30-50% more for Spark Ads rights because they are granting you paid media access to their audience and identity.