Daniel Brooks
Head of Growth at KALO IQ
Daniel Brooks is Head of Growth at KALO IQ, driving acquisition, SEO and partnerships for the US influencer marketing platform.
What he does
Daniel owns every acquisition channel at KALO IQ: organic search, paid acquisition, content marketing, partnerships and the inbound pipeline. He manages the SEO strategy that puts KALO IQ in front of brands actively looking for a US creator discovery platform and the partnership programmes that extend the platform's reach into adjacent channels.
Why influencer marketing growth
Before KALO IQ, Daniel ran performance marketing at an agency where influencer spend was part of almost every DTC brand campaign he managed. He saw the same data quality problems James saw - and the same downstream waste when brands paid for creators whose audiences did not match the targeting. He joined KALO IQ because the platform solves a problem he knows from the buyer side.
Background
Daniel's background is in performance marketing for US DTC brands. He has managed influencer spend across more than 40 brands and has a direct understanding of how brands evaluate and buy creator discovery tools. He joined KALO IQ to translate that buyer knowledge into growth.
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