MODASH PRICING EXPOSED
Modash hidden costs: the caps and fees the pricing page does not show
Modash advertises $199/mo but the real cost is 2x-7x higher once you hit the per-seat limits, profile analysis caps and annual lock-in. Here is the math.
Part of our complete guide to influencer marketing cost.
Real annual cost for a 3-person US DTC team
Modash Performance$5,988annual locked in
vs
KALO IQ Growth$2,388annual month-to-month
You save $3,600/yr
TL;DR
- Headline price is $199/mo but only on annual billing. Monthly is $299/mo, an $1,200/yr penalty.
- 5 separate caps push you to the next tier: profile analyses, email unlocks, seats, tracked creators plus the global-only database.
- A 3-person team running 2 campaigns/mo cannot fit on Essentials. Real cost is $5,988/yr on Performance.
- KALO IQ Growth at $199/mo covers the same use case with US-only data plus no caps inside the plan.
The Modash price you see on their pricing page
Modash lists three plans on modash.io/pricing:
Essentials
$199/mo annual
or $299/mo monthly
- 2 seats
- 300 profile analyses/mo
- 150 email unlocks
- Track 100 creators
Performance
$499/mo annual
or $599/mo monthly
- 5 seats
- 800 profile analyses/mo
- 400 email unlocks
- Track 250 creators
Enterprise
Custom
Sales call required
- Higher limits
- API access
- SSO
- Dedicated support
Those numbers are not the full cost. Five separate caps quietly drive up your real spend or block you from finishing a campaign. Here is each one.
THE 5 HIDDEN COSTS
What Modash leaves out of the headline number
01
The profile analysis cap that runs out fast
Essentials gives 300 analyses/mo. Performance 800. A typical US DTC brand burns through 200-600 finding the right 15-30 creators per campaign. Two parallel campaigns and you hit the wall mid-month.
Real cost: forced upgrade from $199 to $499/mo. That is +$3,600/yr.
02
The email unlock cap that gates outreach
Essentials 150/mo. Performance 400/mo. For comparison, KALO IQ Starter at $79/mo gives 500 unlocks. KALO IQ Growth at $199 gives 2,000. Modash at 5x the price gives 1/5 the volume.
Real cost: you stop outreach mid-month or pay overages.
03
Per-seat limits force tier upgrades
Essentials caps at 2 seats. Performance at 5. A 3-person team cannot pay a small per-seat fee. They pay the full $300/mo Performance step-up.
Real cost: $3,600/yr to add one teammate.
04
The annual lock-in penalty
The $199 headline requires annual billing. Pay monthly and it is $299. That is $100/mo more on Essentials plus $100/mo more on Performance. Cancel mid-year? You keep paying.
Real cost: $2,388 paid up front, no mid-term refund.
05
Global database, not US-verified
Modash advertises 350M profiles. The engagement rates plus audience demographics are estimates from public signals, not verified first-party data. For US-only brands you pay to filter through 350M plus accept estimates.
Real cost: wasted spend on bot-padded handles your team has to manually verify.
What Modash actually costs a typical US DTC brand
Take a realistic team: 3 marketers, 2 campaigns/mo, 250 profile analyses per campaign, 100 email unlocks, tracking 200 creators across the year.
Need
Essentials gives
This team needs
Fits?
Seats
2
3
× No
Profile analyses/mo
300
500
× No
Email unlocks/mo
150
200
× No
Tracked creators
100
200
× No
THE MATH
Essentials does not fit. So this team pays Performance: $499/mo on annual billing = $5,988/yr locked in. That is 7.5x the headline $199 price they thought they were paying when they started shopping.
Same team on KALO IQ Growth: $199/mo = $2,388/yr. Savings: $3,600/yr. Or $1,672/yr with the KALO IQ annual discount, saving $4,316.
YOUR REAL MODASH COST
Calculate what Modash would actually cost your team
Plug in how your team really works. This shows which Modash tier the caps force you onto plus the annual bill you get locked into. The defaults match the 3-person DTC example above.
Modash forces you ontoPerformanceYour team blows past the Essentials caps on seats, profile analyses and tracked creators. That forces the Performance tier.
Modash Performance$5,988per year, annual lock-inor $7,188/yr paying monthly
vs
KALO IQ Growth$2,388per year, month-to-monthor $1,672/yr on annual billing
You save $3,600/yr$4,316 with KALO IQ annual billing
Start free on KALO IQ →PLAN-FIT CHECK
Which Modash plan would the caps force you into?
Three questions. No email. See the tier Modash would push you onto plus what the same workflow costs on KALO IQ.
1 How many people need a login?
2 How many creators do you analyze in a busy month?
3 How many creators do you email in a month?
Answer all three to see your result.
Modash vs KALO IQ on the things that drive cost
Modash Performance ($499/mo)
KALO IQ Growth ($199/mo)
Email unlocks/mo
400
2,000 (5x more)
Seats included
5
3
Profile analyses
800/mo capped
Unlimited
Tracked creators
250 capped
Unlimited
Database
350M global estimated
100M US hand-verified
Contract
Annual lock-in required
Month-to-month
Free plan
No (14-day trial only)
Yes
Spend $79/mo instead of $499/mo and keep more campaigns running
KALO IQ Starter at $79/mo, Growth at $199, Agency at $399. No usage caps inside your plan. US creators only, hand-verified, no estimates. Free plan to test the workflow before you pay.
FAQ
Frequently asked questions
Answers about Modash pricing caps and how KALO IQ compares.
Essentials at $199/mo on annual billing or $299/mo monthly. Both cap at 2 seats plus 300 profile analyses per month. The annual price requires a full-year commitment.
Modash annual plans are non-refundable mid-term per standard terms. You commit the full year when you take the discount. Monthly billing lets you cancel anytime but costs $100/mo more.
A 3-person team running 2 campaigns per month cannot fit on Essentials (2 seats, 300 analyses, 150 unlocks). Real cost is Performance: $499/mo annual or $5,988/yr locked in. That is 7.5x the headline $199 price.
Only for solo marketers or 2-person teams running 1 small campaign per month under 100 creators. Bigger teams hit at least one of the 4 caps within the first month and are pushed to Performance at $499/mo.
Modash does not charge per-seat overages. Instead it caps seats per tier (2 on Essentials, 5 on Performance) and forces a full-tier upgrade if you exceed. The cost jump is not linear: adding 1 seat over Essentials costs $300/mo more, not a small per-seat fee.
Yes both are in Modash. The cap limits are the gating issue: 150 email unlocks at Essentials or 400 at Performance constrain serious outreach volume. Tracked creator caps at 100 (Essentials) or 250 (Performance) limit how many active partnerships you can run at once.
Modash is global. The 350M database is not US-filtered by default plus the audience data is estimated from public signals. For US-only brands KALO IQ at 100M hand-verified US creators is a tighter fit. You pay for less data but it is data you can actually trust.
You wait until next month or upgrade. There is no per-analysis overage option at the Essentials tier. The de facto solution is the Performance upgrade, which adds $300/mo to your bill. Most US DTC teams burn through 300 analyses in the first campaign of a busy month.
Modash audience demographics, engagement rates and reach figures are estimates derived from public signals, not first-party verified data. They are directionally useful but not source-of-truth. For categories where audience accuracy drives spend, hand-verified data matters more than scale.
Yes Modash offers Shopify integration but it is gated behind the Performance tier ($499/mo). Essentials users have to manage Shopify campaign attribution manually with UTMs and discount codes. KALO IQ integrates with Shopify on every paid tier.
No. Modash offers a 14-day free trial with no credit card required but no permanent free plan. KALO IQ has a free plan that lets you search the verified US creator database without paying.
14 days. After the trial you either pay for a plan or lose access. There are no extended trials advertised. The KALO IQ free plan has no time limit.
No. Modash advertises the trial as no-credit-card-required. You sign up with email, get 14 days of access plus then decide whether to pay. This is industry-standard for influencer platforms.
Full access to the discovery tools, creator search, audience analysis plus a trial allocation of profile analyses and email unlocks. The trial limits are tighter than Essentials production limits so you can evaluate the workflow but not run a real campaign at scale.
Yes. Modash lets you export shortlists, profile data plus campaign reports as CSV during the trial. Do this before your 14 days end if you decide not to pay, because access cuts off at trial end. KALO IQ has the same CSV export plus does not gate it.
For US-focused brands looking for transparent pricing without per-feature caps, KALO IQ is the closest direct alternative. Same workflow (search, outreach, track), better US data, $79 to $399/mo with no contract. See the full Modash alternatives comparison.
Modash starts at $199/mo (annual) with 150 email unlocks and 300 analyses. KALO IQ Growth at the same $199/mo gives 2,000 unlocks (13x more) plus unlimited analyses. KALO IQ Starter at $79/mo gives 500 unlocks. See the KALO IQ vs Modash head-to-head.
GRIN starts at $399/mo for 15 creators plus is built for creator management at scale. Modash starts at $199/mo plus is built for discovery. Different problems. For US DTC brands that want both in one tool without enterprise pricing, KALO IQ does both from $79/mo.
HypeAuditor and Modash are in a similar price band ($200 to $500/mo entry). HypeAuditor is stronger on audience-quality scoring. Modash is stronger on discovery scale. Both are global rather than US-focused.
KALO IQ Starter at $79/mo covers 1 seat, 500 email unlocks plus unlimited tracked creators. It fits the typical small-DTC use case better than Modash Essentials because there is no profile-analysis cap plus no tracked-creator cap. See best platforms for DTC brands.
KALO IQ comes in way under most platforms, with upfront pricing and no annual lock-in. Prices are ballpark and change often, so double-check each provider for current rates.
- KALO IQ: from $79/mo to $399/mo, 30% off annual. Full 100M+ verified US creator database.
- Modash: from $199/mo, with profile-view limits. See our Modash alternative.
- Heepsy: from $49/mo, advanced near $369/mo. See the Heepsy alternative.
- Upfluence: custom, reported from $478/mo. See our Upfluence alternative.
- Grin: custom, often around $2,500+/mo. See the Grin alternative.
- CreatorIQ: custom, typically from $2,000/mo. See our CreatorIQ alternative.
- Aspire: custom, usually from $2,000/mo. See the Aspire alternative.
Want the full breakdown?
KALO IQ fits any US-focused team that wants discovery plus outreach plus tracking in one tool without per-feature caps. Most common picks:
- DTC brands: 100M US-verified creators, no caps on tracked creators.
- Agencies: 10 seats on Agency at $399/mo with white-label reports.
- Shopify stores: Shopify attribution on every paid tier.
- Startups: $79/mo Starter without contract.
- Ecommerce: Tie creator campaigns to real sales.
G2 and Capterra both carry Modash user reviews, though the volume is lower than enterprise platforms. Our own Modash review covers what US DTC users typically run into in production after the trial. For first-hand US user feedback, the most reliable channels are private DTC operator Slack groups plus LinkedIn threads from brand-side marketers.
Yes. Try the fake follower checker on any creator you are considering, run the engagement rate calculator to validate their audience activity plus check the rate calculator to benchmark what they should cost. All free, no signup required.
Export your Modash creator shortlists plus campaign data as CSV before your trial or contract ends. Sign up for the KALO IQ free plan, import the CSV under Lists, plus KALO IQ matches each handle against the verified US database. Most US creators over 5,000 followers will match automatically. Full migration usually takes 60 to 90 minutes per active campaign.