How to run an Instagram influencer campaign inside KALO IQ

Filter settings for Instagram in KALO IQ:

• Engagement rate: 3.5% minimum for Reels-focused creators, 3% for Feed-focused. Instagram engagement rates are lower than TikTok because the platform is more saturated
• US audience: 70%+ for US DTC campaigns. Instagram's audience tends to be more geographically concentrated than TikTok
• Content type: Filter by Reels creators, Feed creators or Stories-heavy creators depending on your campaign format
• Follower range: 10K-100K for micro campaigns, 100K-500K for macro. Below 10K (nano) is suitable for gifting campaigns but less common for paid placement

Reels brief: Specify maximum video length (15-60 seconds for best performance), hook requirement for the first 3 seconds, product integration point (start, middle or feature throughout), caption length guidance and disclosure placement (#ad in caption, ideally voiced in video).

Feed post brief: Image quality guidance (natural/lifestyle versus studio), caption tone, number of product mentions in caption, hashtag requirements and disclosure placement (#ad visible in first line of caption before "more" cutoff).

Stories brief: Number of slides, link sticker placement (if creator has the feature), swipe-up destination and expiry - Stories disappear after 24 hours so confirm whether creators are expected to save to Highlights.

UTM links work differently across Instagram formats:

• Reels: Creators with over 10K followers can add a link sticker directly to the Reel. Include your UTM link for them to add as a sticker. For creators under 10K, bio link is the only option
• Feed posts: No clickable links in captions. Instruct creators to add the UTM link to their bio and reference it in the caption with "link in bio"
• Stories: Link sticker available to all creators on Instagram Stories regardless of follower count. This is the most reliable UTM link placement on Instagram

Set up a UTM link per creator per format if you are running multiple formats in the same campaign, so you can see which format drove more traffic.

Use these 2026 benchmarks when reviewing results:

• Reels reach-to-follower ratio: 150-400% (Reels reach beyond the creator's follower base via Explore)
• Feed post reach-to-follower ratio: 30-60%
• Stories view rate: 5-15% of followers
• Bio link click rate: 0.3-1.5% of post reach
• Strong Instagram influencer ROAS: 4-8x for DTC products with strong visual appeal