Influencer campaign launch checklist: 20 things to check before you go live
The most expensive influencer marketing mistakes happen before the campaign goes live. Attribution that was not set up, UTM links that were not tested, disclosure language that was not confirmed, product that shipped to the wrong address. This checklist prevents all of them.
Creator and brief checks (1-7)
1. Signed agreement or written confirmation received from every creator in the campaign
2. Product shipped and confirmed delivered to every creator who needs it
3. Each creator has their specific UTM tracking link and knows where to add it (bio, Story link sticker or post link)
4. Draft content reviewed and approved for every creator with a confirmed posting date
5. FTC disclosure language confirmed in each approved draft (#ad visible before line break in caption)
6. Posting window confirmed with each creator - they know the go-live date and deadline
7. Creator contact method confirmed for any last-minute questions (DM, email or phone)
Tracking and attribution checks (8-14)
8. UTM links tested - click each creator's link yourself and confirm it lands on the correct destination page
9. GA4 connection verified - confirm UTM parameters appear in GA4 within 24 hours of test click
10. Shopify or ecommerce tracking configured for purchase attribution (Growth and Agency plans)
11. Campaign record created in KALO IQ with all confirmed creators added
12. Conversion event configured in GA4 for the specific goal of this campaign (purchase, sign-up, free trial)
13. Any custom discount codes created and shared with the relevant creators - test the code before sharing
14. KALO IQ campaign dashboard bookmarked and accessible to everyone on the team monitoring the launch
100+ brands signing up every month
Find creators who fit your brand, not just your niche
See the creators behind the brands your customers already follow. All 100M+ verified US creators, free to search.
Free to start · No credit card · Cancel anytime
Brand and ops checks (15-20)
15. Landing page or product page live, tested on mobile and desktop and matching the product featured in creator content
16. Inventory confirmed - sufficient stock to handle the expected traffic spike from creator posts
17. Customer service team aware of campaign dates and expected increase in product questions
18. Social listening set up - creator handles saved so you can monitor posts as they go live and respond quickly
19. Internal reporting schedule set - who reviews the campaign dashboard and when, who gets the first-day report
20. Post-campaign audit date set - 14 days after campaign close to review full attribution including delayed conversions
Set up campaign tracking and launch in KALO IQ
KALO IQ gives you 100M+ hand-verified US creators, built-in outreach and campaign tracking from $79 a month. Start free with no credit card required.
FAQ
Common questions
The three highest-priority checks: every creator has their UTM tracking link and knows how to use it, every draft has been reviewed for FTC disclosure compliance and the UTM links have been tested to confirm they route correctly to your destination page and appear in GA4. These three prevent the most costly post-launch discoveries.
Run the checklist 48-72 hours before the first post goes live - not the day of. This gives you time to fix any issues discovered. Creator briefs and product deliveries need to be confirmed 5-7 days before go-live. UTM link testing should happen 2-3 days before.
Contact the creator immediately and ask them to edit the post to add the tracking link (most platforms allow post editing). If the post is a Story, the UTM link can be added to their bio and referenced in a new Story. Act within 24 hours - most organic engagement from influencer posts happens in the first day.